Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It’s not easy, though, because the process is rife with pitfalls and tradeoffs.
Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they’ll face in pursuing the key activities of growth.
Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth.
Available Now – Where to Order
Jim Turley, retired Chairman and CEO, Ernst & Young—
“Todd Zenger provides business leaders with a robust framework for making wiser decisions about where to play and how to win. And his theory of corporate advantage offers the most convincing explanation I’ve heard about what sets great companies apart from good ones.”
Jan Rivkin, Bruce V. Rauner Professor of Business Administration, Harvard Business School—
“How can you create value again and again in an uncertain world? You need a theory that guides you toward bets that your firm is uniquely qualified to win. Todd Zenger mixes practical examples with the latest scholarship to show how a great corporate theory can help you decide what markets to pursue, which assets to assemble, and how to organize and lead.”
Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School—
“Todd Zenger tackles a classic problem: How does a large corporation create sustained value for its shareholders? Built on decades of careful academic study, Beyond Competitive Advantage is full of surprising and important insights about how some companies are able to beat the odds by developing a clear and distinct point of view.”
Gregory Goff, CEO, Tesoro Corporation—
“Todd Zenger’s concept of the corporate theory is a great guide for developing and changing strategies over time and provides a compelling explanation of why some companies consistently turn in superior performance. As a CEO, I am constantly challenged to create value, and Todd’s insights are invaluable.”