Todd Zenger

Strategy & Strategic Leadership

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By Todd Zenger

The Art of Designing (and Redesigning) a Business

The Art of Designing (and Redesigning) a Business

  One of my first teaching experiences involved an evening MBA class. At least half of the students were older than I was and all had more real-world experience. We were discussing organization design and the choice to centralize or decentralize. It’s a choice with profound implications for the structure of incentives, communication patterns, and […]

Filed Under: Beyond Competitive Advantage, Strategy

By Todd Zenger

Make or Buy: How to Create the Greatest Value

Make or Buy: How to Create the Greatest Value

Make it or buy it? This strategic decision remains notoriously difficult for businesses. Sustained value creation requires the constant expansion and modification of a firm, and many of the assets and activities connected to its corporate theory belong to others. So to compose the value that your theory reveals demands you make sound decisions about […]

Filed Under: Beyond Competitive Advantage Tagged With: incentive systems, outsource, vertical integration

By Todd Zenger

Who Should Set Strategic Direction?

Who Should Set Strategic Direction?

In September 2009, Kraft, a company perhaps best known for its macaroni and cheese, made an unsolicited offer for Cadbury, the creator of the iconic Cadbury Easter Egg. Cadbury’s board of directors gave the offer a direct cut, and the U.K. public also proved very resistant to the idea of a U.S. firm buying a […]

Filed Under: Beyond Competitive Advantage Tagged With: strategic direction

By Todd Zenger

Matching Markets: Maximizing Your Total Value

Matching Markets: Maximizing Your Total Value

Brilliant managers are bargain shoppers. As they shop for skills and knowledge in labor markets, parts, services, and other inputs in supply markets, and technology in patent and licensing markets, they seek to secure assets at prices below their value in an envisioned future use. A corporate theory guides this bargain hunter, revealing unique and […]

Filed Under: Beyond Competitive Advantage, Markets Tagged With: matching markets

By Todd Zenger

Navigating the Rocky Trail of Corporate Strategy

Navigating the Rocky Trail of Corporate Strategy

Steve Jobs described the design process as “keeping five thousand things in your brain … and fitting them all together … in new and different ways to get what you want.” A capacity for such mental simulation marks great corporate strategists. They possess an ability to assemble assets and opportunities into valuable strategies. Key to […]

Filed Under: Beyond Competitive Advantage, Strategy

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About Me


Curriculum Vitae

Todd Zenger is the newly appointed N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah.
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Recent Posts

  • Notice of Intent Themes Three Downloads
  • The Art of Designing (and Redesigning) a Business
  • Looking for Synergies in M&A Deals – Do They Exist?
  • Make or Buy: How to Create the Greatest Value
  • Who Should Set Strategic Direction?

Categories

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  • Markets
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